The inspiration for the Yoku logo is taken from the different road structures that we drive on everyday, the connection between the curvy and straight roads led to an idea of letter forms. The brand logo also incorporates a sense of infinity in the design relating to the continuous service of the application
The Logo design process - Clean
After finalizing on the form the logo was developed using Adobe Illustrator. Work was done to improve the thickness and the curves were adjusted to give the alphabets a geometrical shape.
After brainstorming with the client, a priority list was created consisting of all the points to be incorporated on the web page. The process and features list was categorized based on similarities to not clutter the website with a lot of redundant points.
The landing page layout sketch
Landing page final design